Thrive4Activities joins the Class Business Awards 2026 as sponsor of the Children’s Activity Provider Award
This is the kind of partnership I get genuinely excited about.
Because when I talk about the Class Business Awards being more than a one-night event, this is exactly what I mean. It matters who stands alongside this movement. It matters that our sponsors truly understand the realities of running a class-based business, not just from the outside looking in, but through years of working closely with the people building these businesses every day.
That’s why I’m delighted to announce Thrive4Activities as sponsor of the Children’s Activity Provider of the Year Award at the Class Business Awards 2026.
From LoveAdmin to Thrive4Activities
Many people in the class business sector will already know LoveAdmin.
For more than a decade, LoveAdmin has helped thousands of clubs and activity providers simplify their administration, manage bookings and payments, improve communication and reduce the pressure created by disconnected systems and manual processes.
But as the team worked more closely with their customers, something became increasingly clear.
The biggest challenges facing activity providers don’t begin and end with administration.
They’re also trying to attract and retain more families, strengthen their finances, build better teams, save time, grow sustainably and create an even stronger experience for the people in their communities.
That’s why LoveAdmin has evolved into Thrive4, marking the next chapter in how the business supports clubs and activity providers.
As part of the new Thrive4 network, Thrive4Activities has been created specifically for children’s activity providers and clubs delivering structured activities.
More than software, it’s about progress
The technology that helped providers manage bookings, payments, communication and administration remains an important part of the offer.
But Thrive4Activities now goes much further.
It brings together practical technology, specialist guidance, learning resources, planning tools and support designed around the realities of running an activity business.
Because when you’re running classes, managing a team and supporting hundreds of families, you don’t just need another piece of software.
You need support that helps you work out what matters most, make stronger decisions and turn your plans into real progress.
Built around the realities of activity businesses
One of the reasons Thrive4Activities is such a strong fit for the Awards is that its support is rooted in a deep understanding of the sector.
Children’s activity providers are often balancing customer care, team leadership, safeguarding, marketing, finances and delivery, all while trying to create brilliant experiences for the children and families they serve.
Thrive4Activities recognises that there’s no single route to growth and that every provider will have different priorities at different stages of their journey.
Its approach is designed to help businesses build stronger foundations over time, combining the tools needed to run the day-to-day with the guidance and learning needed to keep moving forward.
Supporting businesses to thrive
The Thrive4 network also includes Thrive4Grassroots, supporting grassroots and community sports organisations, and Thrive4Gymnastics, created for gymnastics and trampolining clubs.
Each specialist brand shares the same overall purpose: helping clubs make progress on the challenges that matter most.
That commitment to practical support, sustainable growth and stronger communities is exactly why Thrive4Activities feels like such a natural partner for the Children’s Activity Provider Award.
This category celebrates businesses delivering outstanding experiences for children and families while building organisations that are strong, sustainable and ready for the future.
Why this award matters
The Children’s Activity Provider Award exists to recognise businesses that are doing the work. The ones showing up week after week, building something meaningful in their communities and running well-structured, sustainable organisations alongside that impact.
That’s why Thrive4 sponsoring this category feels so aligned.
As Abi Jacks, Marketing & Growth Director at Thrive4, puts it:
“I’m excited to sponsor the Children’s Activity Provider Award because this sector is full of passionate small business owners who often go unrecognised. The impact these providers have on children and families is huge, and it’s fantastic to see them celebrated not just for their passion, but for building sustainable, well-run businesses.”
That line sums up exactly what we’re building here.
Looking ahead to 2026
The Class Business Awards 2026 is a 12-month storytelling and PR movement designed to raise the profile of the entire class business sector. Sponsors like Thrive4Activities aren’t just backing an event – they’re backing a platform that shines a light on the people, systems and stories that make this industry work.
I’m proud to have Thrive4Activities on board, and I can’t wait to spotlight the incredible providers who’ll be recognised through this category.
To find out how Thrive4Activities can support your organisation to grow and thrive, visit their website and follow the Class Business Awards journey on our YouTube channel!
