Book That In is an industry leading booking platform, specially designed to support class-based businesses like ours.

Book That In is founded by Tim Freed.  They took on its first paying customer back in 2017, giving them nearly a decade of experience of solving class providers headaches — and the origin story is properly “class industry” through and through too!

Tim runs another business called Toddle About, which many parents will know as the place you go to find what’s on locally for babies and toddlers.

Back in 2015, Tim wanted to add a simple feature: let providers take bookings and payments through the Toddle About website.

Sounds easy… except it wasn’t.

Because nothing existed that worked properly for class providers and activity businesses. There were booking systems everywhere, but they weren’t built for our world — blocks, termly bookings, subscriptions, drop-ins, waitlists, messy schedules, different pricing, different rules… all of it.

So Book That In was born out of a real gap in the market.

And the partnership formed in the most classic business way:

• Tim had customers but no booking tech
• His co-founder had tech but no customers
  So they joined forces — and the rest is history.