Bloom Baby Classes Sponsors the Sales & Marketing Excellence Award at The Class Business Awards 2026
When people look at successful class-based businesses, they often focus on what they can see on the surface – the full classes, the engaged communities, and the recognisable brands that seem to grow year after year.
What isn’t always visible, however, is the marketing engine quietly working behind the scenes to make all of that possible.
Strong businesses rarely grow by accident. They grow because someone has taken the time to understand their audience, communicate their value clearly, and consistently show up in the right places so that families can find them, trust them and ultimately choose them.
That’s why I’m delighted to announce that Bloom Baby Classes will be sponsoring the Sales & Marketing Excellence Award at The Class Business Awards 2026, a category dedicated to recognising the organisations and individuals who are setting the standard for marketing within the class-based sector.
A Brand Built on Visibility, Connection and Trust
Bloom Baby Classes is one of the UK’s leading baby class providers, delivering highly engaging sensory, musical and developmental sessions designed for babies aged 0-14 months. The classes have become a firm favourite for families across the country, with more than 15,000 parents attending sessions every single week through their nationwide network.
Founded by early years expert Victoria Jennings, Bloom Baby Classes has grown into an award-winning brand that combines developmental learning with joyful experiences for parents and babies alike. The organisation has received multiple industry awards and is also a proud sponsor of PANDAS UK, supporting parents experiencing perinatal mental health challenges.
Alongside delivering exceptional classes, Bloom has also created a thriving business opportunity for franchisees across the UK, empowering parents and professionals to build successful local businesses while supporting families within their communities.
That kind of growth does not happen without a clear understanding of how visibility and marketing work in today’s world.
Why Sales and Marketing Excellence Matters
Marketing is sometimes treated as an afterthought in the class-based sector, particularly for business owners who begin with a passion for teaching or supporting families rather than a background in sales or strategy.
However, the reality is that effective marketing is what allows great work to be discovered.
The Sales & Marketing Excellence Award has been created to recognise the businesses that are doing this particularly well, demonstrating how thoughtful campaigns, strong messaging and consistent visibility can transform both awareness and bookings.
This category is open to all types of class-based businesses, including franchisees, independent providers and franchisors running larger regional or national campaigns. The judging panel will be looking for organisations that can demonstrate clear marketing strategy and measurable outcomes, whether that comes through impactful content, successful campaigns, lead generation, or the ability to convert interest into long-term customers.
In short, it celebrates businesses that understand how to communicate their value and reach the audiences who need them most.
A Sponsor Who Understands the Power of Marketing
Bloom Baby Classes is a natural fit for this award because marketing and visibility sit at the heart of how the brand continues to grow.
Founder Victoria Jennings has built a powerful digital presence across her platforms, reaching millions of views every month and demonstrating the impact that strategic online marketing can have when done consistently and thoughtfully.
Just as importantly, Bloom actively supports its franchisees in developing their own marketing confidence through regular training and guidance, helping them understand not only what to post online but also when and why it matters.
As Victoria explains:
“I am a passionate, dedicated and proud owner of Bloom Baby Classes, with combined views of my platforms totalling millions a month.
I conduct regular social media training with our franchisees to ensure the continued importance of visibility. How you market and when you do it is exceptionally important, and ensures success and exposure to your key target audience, making this a great fit for us to proudly sponsor these awards.”
Her perspective highlights something that many successful class providers eventually learn: that marketing is not simply about promotion, but about building meaningful connections with the families and communities you serve.
Celebrating the Businesses That Know How to Be Seen
Across the class-based sector, there are extraordinary businesses doing life-changing work for children, adults and families every day. Yet too many of them remain hidden simply because they struggle to communicate what they do or reach the right audience.
The Sales & Marketing Excellence Award exists to shine a light on the organisations that have mastered that balance, combining great delivery with smart marketing to build brands that are both trusted and visible.
Bloom Baby Classes understands that balance well, and their support for this category reflects a shared belief that marketing should never be seen as superficial or secondary. Instead, it should be recognised as a powerful tool that allows great services to reach the people who need them most.
If you’re building a class-based business that is growing through strong campaigns, clear messaging and consistent visibility, the Sales & Marketing Excellence Award may well be your category.
Entries to The Class Business Awards 2026 open in February 2026, and we encourage providers across the sector to take part and showcase the work they’re doing to reach and support their communities.
To find out more about the awards and how to enter, visit the Class Business Awards website.
And click here to learn more about Bloom Baby Classes and their award-winning baby sensory sessions across the UK.
Bloom Baby Classes, thank you for supporting this category and for championing the power of marketing and visibility within the class business community.
